Looks Great. No doubts about that. KUV 100 is targeted at youth below 30 years of age. Mahindra has revealed Bollywood actor Varun Dhawan as its Brand Ambassador for the KUV 100.
KUV stands for ‘Kool Utility Vehicle’
MAhindra will launch its KOOL UV on January 15 and the company has started taking bookings for it from 19th December 2015. The KUV100, like the XUV 500, has been built on a monocoque chassis and comes with front-wheel drive architecture. Interestingly, the front fascia of the SUV looks like a compact version of the XUV500’s front-end. The exterior look of the car is quite sporty with a high ground clearance, roof rails, muscular character lines, etc. which give it an aggressive look.
The KUV 100 is a 5 seaterand will be available in 4 variants with ABS as standard. The company will provide airbags as an option in the lower variants and as standard in the top-end models. It is also set to be equipped with features like stylish L-shaped DRLs, a roof-lip mounted spoiler, a touchscreen infotainment system, etc.
It is expected to be priced between 4.5 to 6 lacs. Mahindra KUV 100 technically has no competition as yet. However if the pricing is considered it will go up against the Hyundai Grand I10.
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